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SWATCH WATCHES
An iconic provocative timepiece that saved the Swiss watch industry, thanks to its visionary founder Nicolas Hayek. Colorful, happy, loud, shrill and forever reinterpreted in different ways. Swiss Made and, thanks to industrial production and only 51 parts, available at a democratic price. Since the -second watch- was born in March 1983, hundreds of millions have been sold. In a very short space of time Swatch has become one of the most famous brands in the world ? and all the while remaining true to itself.
An iconic provocative timepiece that saved the Swiss watch industry, thanks to its visionary founder Nicolas Hayek. Colorful, happy, loud, shrill and forever reinterpreted in different ways. Swiss Made and, thanks to industrial production and only 51 parts, available at a democratic price. Since the ?second watch? was born in March 1983, hundreds of millions have been sold.
gent
The first Swatch model and emblematic watch, featuring a water-resistant (30 m/3 bar) and shock-resistant 34 mm case with quartz precision. The GENT watches are available in classic or vibrant colors.
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SKIN
Our ultra-thin SKIN CLASSIC styles are now available in BIOCERAMIC – a Swatch innovation made of ceramic powder and biosourced plastic – so these watches feel as good as they look
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BOLD
A collection inspired by bold ideas, designed for even bolder personalities. With a kick from streetwear, these models have a simply striking Ø47mm watch head, with big arrows pointing your next move in the right direction. They’re here, they’re big and they’re bold.
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IRONY
Explore the Swatch Irony collection of stainless steel watches for both men and women. Find your perfect fit and order online today.
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BIG BOLD IRONY
Make a confident statement with BIG BOLD IRONY, a blend of eye-catching colour, BIOCERAMIC and stainless steel with standout details.
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SISTEM51
Automatic and amagnetic movement, powered by your movement, with only 51 pieces and 1 central screw, and a 90-hour power reserve. Welcome to the Mechanical Revolution.
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SWATCH
With its commitment to niche sports and the Swatch Proteam, the watchmaker has paved the way to popularity for disciplines like Freestyle Skiing, BMX and Drone Racing. But be careful – Swatch is addictive: Swatch Club numbers several hundred thousand members.
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